In 2018, Maimouna Youssef became the songwriter and voice of Ford Motor Company’s “Roll On” campaign celebrating Women of Color, and was awarded the prestigious post of “Musical Ambassador for The United States,” travelling to Central America to support the rights of young women. Maimouna’s Afro-Native roots and rich activist history have spawned collaborations with philanthropic leaders including W.K. Kellogg Foundation, IMAN, Congressional Black Caucus, and Global Citizens Festival. She’s shared her story of Afro-Native artistic and philanthropic excellence while making appearances on MSNBC, FOX 45, NPR, CNN, Sway In The Morning and global network, Al Jazeera.
In 2019, Mumu performed at the BET Black Girls Rock! Awards and received a standing ovation for her soul-stirring performance of her song “Say My Name” honoring Sandra Bland and the Mothers of the Movement (M.O.M), which is a group of women whose African American Children have been killed by police brutality or gun violence. Later that year, she delivered a soulfully nostalgic tribute to hip hop supergroup and cultural pioneers Arrested Development with gospel artists Mali Music, Travis Greene and rapper Dee-1 that aired on Black Music Honors.