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North Start Wins Urbanworld Film Festival Award

Thank you @urbanworldff Urban World Film Festival for awarding us with the BEST MUSIC VIDEO award for 2021! We love and appreciate you for recognizing all the hard work that went into making this happen! Thank you @djdummy @dsmoke7 @meccafilmworks @tl.benton @mikeyyeye @mik_mccormack @keepersvintage @lola.will20 @jaya_lastrapes @nyah.ariel @steelebeautifulmua @charlenebrown1 @djenigmo @7gbumin @quiltsbyveronica

Mumu Fresh sings “Love Me Now”: Black in Bloom | The New York Times

Watch a special live performance by the singer Mumu Fresh from her new album, “Queen of Culture,” from the third episode of the yearlong series Black History, Continued.

#blackhistorycontinued Watch the Full event now:

Veronica Chambers Editor, Narrative Projects, The New York Times @vvchambers
Charlie Brinkhurst-Cuff Senior Staff Editor, Narrative Projects, The New York Times @charliebcuff
Mumu Fresh Artist, Activist and Entrepreneur
Rorri Burton ASL Interpreter @probonoasl 

Mumu Fresh and D Smoke Team Up to Remind the World What Juneteenth is Really About with New Song, “North Star”

Just in time for Independence Day, Maimouna Youssef drops a banger that shows how Black American’s snatch their freedom from those who enslaved them … #HipHopWithSubstance

Rapper and singer Mumu Fresh is probably the freshest voice in modern music that’s been a staple with all the lyricists that you respect. It is nothing for you to hear her on a track with iconic voices like Black Thought, Tobe Nwigwe, Salaam Remi, or Pharoahe Monch and so her recent collab “North Star” with the GRAMMY-nominated D Smoke is not only blasting your speakers but elevating the vibrations in the room.

A nod to  the journey to freedom that was travelled by so many self-emancipated Africans in America, the opening credit sets the tone:

“In 1864, Safe Houses along The Underground Railroad were often indicated by coded quilts hanging from a clothesline. Those escaping slavery were instructed to follow the Big Dipper which pointed toward The North Star.”

Mumu’s voice is like honey over the narrator and the black and white cinematography reminds you of the stories of so many ancestors, realigning the narrative that American politicians may have laced over the Juneteenth narrative.

This mini-movie, produced by A Mecca Filmworks, directed by T.L Benton, and executive produced by Maimouna Youssef herself, should be as celebrated as any Meg Thee Stallion, Cardi B, or DaBaby song — and performed at every Black and Brown gathering claiming to represent Black culture. Particularly in a time when so many are begging for higher vibrations in music, anyone who does not book them on your next award show, concert, or variety special a) doesn’t know music like they say they do (thusly cannot say they are authorities on this aspect of culture), b) are missing the obvious heir to Nina Simone, Lauryn Hill, and Erykah Badu hefty legacy and is disrespectful to the concept of Juneteenth.

But sees it and we salute.

By: Kershaw St. Jawnson

The Roots Jam Presents Solo Sessions – Episode 1: Madison McFerrin & MuMu Fresh

In the spirit of the legendary Roots Jam Sessions, the band is opening up its platform to feature one song performances from music artists that are handpicked and curated by the band, artists that The Roots feel you should know. The foundation for the Roots Jam sessions are creativity and discovery and it is these same tenants that fueled the creation of Solo Sessions. In this premiere episode hosted by Black Thought we feature Madison McFerrin and MuMu Fresh. Produced by Ginny Suss

Madison McFerrin


MuMu Fresh (5:41)


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In the Spring of 1970, armed National Guard fired on protesters at Kent State in Ohio, killing four students. The event sent shockwaves across the country, spurring Neil Young to pen “Ohio,” the “greatest protest record” in American history.

Days later, forgotten in the shadow of Kent State, police killed two black students at Jackson State in Mississippi. The incident spurred The Isley Brothers to record “Ohio/Machine Gun.” Fusing Neil Young with Jimi Hendrix, The Isleys re-framed the narrative of the song around rising racial tensions, bridging the cultural gap between the two songs as a deliberate statement: music was one of the few forces that could bridge the racial divide and bring people together – cultural connective tissue for a divided world.

J.PERIOD is proud to present the next chapter in this historic saga: “SOLDIERS” featuring Dead Prez, Sa-Roc & Maimouna Youssef. Sampling elements of The Isley Brothers’ “Ohio/Machine Gun” over a hard-hitting track featuring Daniel Crawford on drums, “SOLDIERS” re-frames the narrative again for the generation of Ferguson, Flint, Oakland, New Orleans, Sanford, and Charlottesville.

Cover art by Ernesto Yerena.