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Featuring the art of El Kuumba

All year we will be featuring the art of El Kuumba, esteemed visual artist and Father of MuMu Fresh.

This month we celebrate Woman’s History Month with an offering titled “Getting Ready for the Pow Wow” from the year 2000. This depiction of Mumu and her sister has gorgeous detail, with vibrant orange hues and frosty blues that allow that sisterly love to light up the canvas. This piece is a must-have to start your El Kuumba collection!

Visit us each month to pick up the latest merch from MuMu Fresh and new pieces from El Kuumba!!

Regular price$20.00

Buy Now!

North Start Wins Urbanworld Film Festival Award

Thank you @urbanworldff Urban World Film Festival for awarding us with the BEST MUSIC VIDEO award for 2021! We love and appreciate you for recognizing all the hard work that went into making this happen! Thank you @djdummy @dsmoke7 @meccafilmworks @tl.benton @mikeyyeye @mik_mccormack @keepersvintage @lola.will20 @jaya_lastrapes @nyah.ariel @steelebeautifulmua @charlenebrown1 @djenigmo @7gbumin @quiltsbyveronica

Mumu Fresh sings “Love Me Now”: Black in Bloom | The New York Times

Watch a special live performance by the singer Mumu Fresh from her new album, “Queen of Culture,” from the third episode of the yearlong series Black History, Continued.

#blackhistorycontinued Watch the Full event now:

Veronica Chambers Editor, Narrative Projects, The New York Times @vvchambers
Charlie Brinkhurst-Cuff Senior Staff Editor, Narrative Projects, The New York Times @charliebcuff
Mumu Fresh Artist, Activist and Entrepreneur
Rorri Burton ASL Interpreter @probonoasl 

Channel 33

In this new episode of our podcast series, Channel 33, Yousra Elbagir catches up with Grammy award-nominated artist Mumu Fresh to chat about the impact her mixed heritage has on her work, and the importance of trusting your own voice.

In this series, Yousra speaks with creators and craftspeople who are shaping the cultural landscape and raising the bar in their respective fields. Listen in as her guests share their personal journeys, the essences of impactful creative work, and how mission, purpose, and legacy lead to immortal impact.

New Cover for B-Boy Document

The summer of issue of B-Boy Document magazine stars the grammy-nominated Mumu Fresh as one of our cover stars.

Plus Immortal Technique, TrueMendous, Jay Quan The Historian, Eff Yoo & Spit Gemz, The Nextmen, Dagha, Ayatollah, DJ Pandemonium, J Scienide, Substance 810, Bodega Bamz, Osbe Chill, Blak Madeen, C-Doc, Spit Slam Records, Kit Glover, Evidence, DJ Z-Trip, Cee Knowledge and more artists will be added.

Find out more

Mumu Fresh and D Smoke Team Up to Remind the World What Juneteenth is Really About with New Song, “North Star”

Just in time for Independence Day, Maimouna Youssef drops a banger that shows how Black American’s snatch their freedom from those who enslaved them … #HipHopWithSubstance

Rapper and singer Mumu Fresh is probably the freshest voice in modern music that’s been a staple with all the lyricists that you respect. It is nothing for you to hear her on a track with iconic voices like Black Thought, Tobe Nwigwe, Salaam Remi, or Pharoahe Monch and so her recent collab “North Star” with the GRAMMY-nominated D Smoke is not only blasting your speakers but elevating the vibrations in the room.

A nod to  the journey to freedom that was travelled by so many self-emancipated Africans in America, the opening credit sets the tone:

“In 1864, Safe Houses along The Underground Railroad were often indicated by coded quilts hanging from a clothesline. Those escaping slavery were instructed to follow the Big Dipper which pointed toward The North Star.”

Mumu’s voice is like honey over the narrator and the black and white cinematography reminds you of the stories of so many ancestors, realigning the narrative that American politicians may have laced over the Juneteenth narrative.

This mini-movie, produced by A Mecca Filmworks, directed by T.L Benton, and executive produced by Maimouna Youssef herself, should be as celebrated as any Meg Thee Stallion, Cardi B, or DaBaby song — and performed at every Black and Brown gathering claiming to represent Black culture. Particularly in a time when so many are begging for higher vibrations in music, anyone who does not book them on your next award show, concert, or variety special a) doesn’t know music like they say they do (thusly cannot say they are authorities on this aspect of culture), b) are missing the obvious heir to Nina Simone, Lauryn Hill, and Erykah Badu hefty legacy and is disrespectful to the concept of Juneteenth.

But sees it and we salute.

By: Kershaw St. Jawnson